Alright, grab your gahwa, and let's talk. You know that new shawarma place that opened up? The one with the amazing garlic sauce? You downloaded their loyalty app, and it asked for your name, number, email, date of birth, location, and access to your contacts. You hesitated for a second, but that free shawarma was calling your name, so you clicked "Agree."
We've all been there. But have you ever stopped to wonder what they do with all that info? That, my friend, is where the Personal Data Protection Law (PDPL) steps in. Think of it as a new, digital rulebook for how businesses in Saudi Arabia must treat your personal information. It's not here to ruin the fun; it's here to make sure everyone plays fair.